QEIP Domain Investment Bank
Domains for Sale
The Book

The Front Door Effect

The Science of Corporate Branding: How the Right Name Turns Strangers into Customers, Investors, and Partners in the Age of AI

Corporate branding is conversion infrastructure. This book shows the evidence - the psychology, the search and AI mechanics, and the sales data - from the principal broker behind $41M+ in closed domain transactions.

Instant PDF by email, 100 pages, secure Stripe checkout. Paperback and Kindle editions land on Amazon shortly.

What's inside

  1. 01Introduction: The Cold Audience
  2. 02The $70 Million Word - a name is territory, not branding
  3. 03The .com Premium - why the extension still decides credibility
  4. 04Anatomy of a Category-Defining Name
  5. 05How Names Are Actually Valued
  6. 06The Cost of the Wrong Name
  7. 07Acquiring the Name You Do Not Own
  8. 08Negotiation and Structure
  9. 09The Search Machine - SEO, AI search, and how algorithms weigh a name
  10. 10The Stranger Test - the psychology that converts customers, investors, and partners
  11. 11Naming for Startups
  12. 12The Corporate Rebrand
  13. 13Domains as an Asset Class
  14. 14The Investment Decision - who should buy, who should not, and which domains earn
  15. 15Owning Your Front Door

Don't want to wait for the book?

Chapters 6 and 7 describe how professionals quietly acquire names that were never for sale - anonymity, patient tempo, escrow, clean transfer. That is literally what we do for clients every week.